JP Group A/S produces and sells spare parts and accessories for European and Asian cars.

The company is also one of the preferred suppliers of exclusive spare parts and accessories for classic cars such as VAG, Porsche and Mercedes-Benz.

Purpose

JP Group A/S wanted a way to display products digitally and increase customer interactions at trade fairs.

Solution

The OmniShare app includes is used for on- and offline product presentations with integration to Porsche Sound Studio.

Outcome

By implementing the OmniShare app at trade fairs and sales activities, customers now get a unique insight and purchasing experience.

About the solution

 

JP Group A/S have a complete sales and presentation tool, with the OmniShare app.

The  primary purpose of presenting the vast product sortiment in a unique and different way is completed, thanks to both online and offline access to products as well as integration with Porsche Sound Studio.

The app is used extensively at trade fairs and play a major role in making the products' properties come close to reality.

The solution includes:

OmniShare for iOS and Android

Integration with Porsche Sound Studio

On-/Offline accessibility

Salestool for iOS and Android

The OmniShare app for JP Group is based on our many standard features. These ensure JP Group's employees a user-friendly and thoroughly tested app for sales and marketing activities.

JP Group A/S have customized the OmniShare app both visually and with integration to Porsche Sound Studio. This collects access to all materials and the large productdatabase from just one app.

This optimizes the daily workflows of sales and marketing employees, as everything is always up-to-date and available both online and offline.

The solution to JP Group is adapted to iOS and Android.

Integration with Porsche Sound Studio

With the integration of the Porsche Sound Studio, JP Group greatly appeals to the Porsche enthusiasts. JP Group can now play the sound of various Porsche exhaust systems, in order to improve service and increase the conversion rate on exhaust systems.

With export to a large amount of countries, it can be expensive and cumbersome to transport different exhaust models around the world. Therefore, it was an ideal solution to develop a sound archive that in most cases could make it the right product.

With the help of the audio archive, the app saves the company time and resources for the sale of Porsche exhausts.

Access to marketing material

With the help of the app solution, JP Group's employees have all marketing material at their fingertips when they are on customer visits and at trade shows.

It's all assembled and easy to access.

The app includes videos, images and PDF files that employees can access both online and offline.

Furthermore, it is also possible to link further from the app to websites, if the employees need for example additional image material or something else.

About the outcome

 

JP Group has had great success with the solution and its sound archive, which has aroused great attention and enthusiasm among the customers.
Customers have got an exclusive experience that has made it easier to choose the exact exhaust, which in their ear had the best sound.

At trade fairs, the app solution also separates the company from its competitors in terms of presenting and displaying its products in a real and realistic way.

The app has also had a positive impact on the employees' workflow, which has been optimized,
as the employees have been able to access all material from one place without further ado.

To summarize, the outcome is related to:

Increased customer interactions

competitive differentiation

Optimized sales and service

"We partnered with MySupport in 2011. In this connection, we met great business understanding, and we ended up with a product that fits us right."

Our need was to streamline our sales efforts and make it easier and cheaper to distribute our material to our customers worldwide - and we have achieved that. "

Morten Vammen CCO
JP Group A/S

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